Based on the cartoon above, the book Scatter My Ashes at Bergdorf Goodman, is a history of the famous department store along with personal stories by many designers, celebrities, and Bergdorf employees.
I had heard of the book before I picked it up (actually, I really spent a little time seeking it out due to my New York move) but I didn’t know a ton about it. I wish that there had been more about the history of the store and more about how Bergdorf is run today. I think that would be especially interesting given how much the retail world has changed in the last decade. The stories in the last section of the book become a bit repetitive and could have benefited from some editing.
That said, I may be nitpicking. By the end of the book I’ve come to idolize Bergdorf’s and, now, dream of the day when perhaps my lingerie line could hang on their storied racks.
Ultimately, the book is a bit of a long form advertisement for Bergdorf Goodman-but in a way that is quite endearing. If you subscribe to the idea that retail therapy should be covered by health insurance this charming book is for you.